Mobile performance marketing manager в ABBYY.
Responsibilities
– Plan and execution of Mobile marketing strategy to drive installations and revenue
– Leading main user acquisition channels for ABBYY Mobile Apps
– Managing user retention activities inside and outside mobile apps
• Managing ASO in App Store и Google Play
– Research of potential mobile marketing opportunities, identify growth areas and experiment with them
– Metric’s analysis (CPI, LTV, Retention etc.) and Mobile marketing performance reporting
– Participation in Mobile marketing activities budgeting
– Cross-functional communication with internal stakeholders (product development, product marketing, legal, finance teams, etc)
Requirements:
– 3 years of experience in Mobile marketing is a must, with B2B2C mobile product experience as a plus.
– Proven track record of successful Mobile user acquisition via Apple Search ads, Google UAC, Facebook Ads, Twitter, etc.
– Innovation-oriented person, being informed of the advanced Mobile marketing and eCommerce trends and technologies
– Strong understanding of the main Mobile marketing metrics and KPIs – ARPU, ARPPU, CPI, CPA, LTV, ROI, etc.
– Excellent problem-solving skills with a strong focus on KPIs achieving
– Advanced user of analytics tools: AppsFlyer, Firebase, AppRadar, AppAnnie, PowerBI, MS Excel
– Upper- intermediate English and above
–Strong team player with good leadership skills
ЗП обсуждается по результатам собеседования.
Контактный email: anna_koltsova@abbyy.com
с пометкой Mobile performance marketing manager VDHL.
Source: вакансии